NOTO Ice Cream and Desserts
Guilt? Never Heard of Her.
Skipping the gym? Texting your ex? Eating ice cream straight from the pint? Go ahead, we won’t judge. Our ice cream is low-calorie, high flavour, and all pleasure, all the time - so you can be unapologetically you, without the baggage.
Our copy campaign powers NOTO’s motto, full indulgence with zero regrets. Our no-bullshit, no-lies attitude encourages honesty and targets the everyday struggles and pain points of the young, millennial target market. Copy as unabashed, loud and guilt-free as our desserts.
NOTO x Bumble
The NOTO x Bumble digital advertisement copy taps into an audience that values self-care and indulgence without compromise. Bumble’s culture of self-empowerment, the right choices and putting yourself first align perfectly with NOTO’s zero guilt beliefs.
Your next match? Something as sweet, satisfying and healthy as NOTO.
Comfort By The Pint.
33% of women are more likely to snack on ice cream when they’re stressed, depressed or happy.
One of the big reasons you’re grabbing a pint at your local convenience store is because you’re feeling some type of way. Boyfriend just broke up with you? Got a promotion at your big girl job? Some days just need ice cream. At NOTO, we’re bringing you limited edition pints inspired by everyday emotions so you can have spoonfuls over spirals.
